communications, marketing, fundraising - solutions
“Branding should be a critical issue for charities because it has been shown to impact dramatically on income generation.” (Hudson, 2008)
Talking values with The Reading Agency
Lining up the ducks
Getting the direction right
Everything should flow from and relate back to how you see the world. Connecting your vision, mission and values to the every day operational reality of your work makes all the difference to how you market your services, communicate your messages and raise funds.
We work with charities to define and write communications, marketing and organisational strategies, using well-established strategic planning tools to ensure your strategies are targeted, practical and SMART (specific, measurable, achievable, realistic and timebound).
We can also write tools and action plans to help deliver and monitor strategic priorities on time and budget."We've been impressed with the way that Red Pencil has got to grips with our organisation and this brief. You have helped us to write our three-year strategy and we are looking forward to the effect your work will have on our brand, new website and marketing strategies." Kirsty Rowlinson, head of development, Community Action Hampshire
Strategy clients include: Bassac (now Locality), Community Action Hampshire, Campaign for National Parks, Donald Woods Foundation, National Empowerment Partnership, The Reading Agency and Skills - Third Sector
Raising funds sustainably
The single best fundraising tool you have is your passion for your cause. That’s yours and it fuels everything you do.
We can bring a whole set of knowledge, skills and experience to help you communicate that passion. We can get your message out to donors in a clear, concise and compelling way that will make them understand and share your cause. It will also help them see why they should be funding your work.
We can help with analysing your funding needs, prospecting donors, conducting case studies, writing cases for support, devising fundraising campaigns, organising events, devising and implementing supporting social media campaigns, approaching donors and measuring the results.
"Red Pencil are expert in sustainable funding strategies, funding application techniques, and meeting funders’ requirements. They are highly professional." Jan Knight, CEO, Camden CAB Services
Fundraising clients include: Camden CAB, Ezer Leyoldos and Why Me?
The DNA of your organisation
We believe passionately that strong brands are build on, and communicate, the values of your organisation and the difference you make. We have worked with numerous organisations as they rebrand or refresh their existing brands - helping to articulate vision and values statements, writing guidelines and tools to support consistent brand application and guiding internal communications programmes to implement and roll out brand changes.
We have a particular interest and expertise in supporting smaller charities and businesses to strengthen their brands in cost effective ways that deliver measurable results.
"Red Pencil has worked strategically with us to develop and build our brand, including leading on our brand guidelines, style and tone guidelines and supporting us to embed our values into our culture and working practices." Penny Shapland-Chew, director of HR, The Reading Agency
Brand clients include: Campaign for National Parks, Community Action Hampshire, Fair Train, Greenvoice, Minster Centre, National Empowerment Partnership, The Reading Agency, RedR, Skills - Third Sector and Sound and Music
Building virtual conversations
Social media is a very cost-effective way of connecting with a large number of stakeholders and supporters, promoting your products and services and taking part in conversations on the topics that interest you. However, social media takes time and needs a strategic approach.
We can help you write social media strategies and action plans or we can run your social media accounts for you. If you need help getting set up on social media platforms then get in touch because we can help with that too.
"Red Pencil provided
professional and constructive support services that were instrumental in
enabling Skills - Third Sector to take a step forward in its external
communications work. In particular our
use of social media was extended with a significant increase in our Twitter
followers." Keith Mogford, CEO, Skills - Third Sector
Analyse and advise
Fundraising and communications audits provide an invaluable objective analysis, which allows you to analyse your organisation, set your objectives, identify target audiences, define your messages and identify effective ways of developing relationships.
We actively engage stakeholders and staff in audits through focus groups, telephone interviews and questionnaires, as well as conducting expert reviews and desk research.
At the end of an audit, you will be presented with comprehensive recommendations, many of which can be implemented in-house."Through the communications and brand audit, Red Pencil has provided The NAS with the evidence, knowledge and tools to improve our communications - both their quality and our systems for producing and distributing them." Kathryn Quinton, brand and publications manager, The National Autistic Society
From development to delivery
We have developed, project managed and/or written websites for many charities and small businesses. Your website is the first window people have into your work. It's crucial for it to work as a fundraising, marketing and business tool. It needs to support you to tell your stories and build the relationships you need to make your organisation a success.
Connecting with your audiences
We have over 20 years' experience of writing and editing offline and online copy for diverse audiences - adults, children and young people. Knowing how to write for different audiences is vital to getting your message across effectively.
We have written and edited literally hundreds of publications and websites including booklets, newsletters, factsheets, advocacy publications, direct mailings, marketing materials, catalogues, classroom support materials, annual reviews and corporate reports. We also have experience of writing commercial books."Red Pencil produces high quality work, on time and are a delight to deal with." Sue Elliott, writer and consultant
Community Action Hampshire
Community Action Hampshire is the infrastructure organisation for the region, supporting local charities and voluntary sector organisations deliver effective services and activities.
We are delighted to have won the contract with Community Action Hampshire to support their branding, marketing and communications. Our role includes leading a branding refresh and writing new guidelines, supporting Community Action Hampshire to develop an organisational strategy for the next three years, helping to commission a new website and writing a marketing strategy to reach new markets.
The Reading Agency
We have been working with The Reading Agency for the last five years - we were part of the team that has developed a website that provides a single platform for all the charity's programmes and are helping to deliver the digital strategy.
During the last five years we have helped research new markets for The Reading Agency, provided consultancy support and wrote guidelines during a rebrand, launched an electronic newsletter and written e-communications and marketing strategies. We are currently project managing the Reading Groups for Everyone website - the online reading groups campaign - and leading the next stage of its development.
"Red Pencil is a popular contributor to our team. You are very supportive of colleagues and very flexible in how you work with individuals and teams. I highly recommend you." Penny Shapland-Chew, HR Director, The Reading Agency
Campaign for National Parks
We are working with the Campaign for National Parks providing interim communications consultancy services. Our brief covers strategic and external communications including writing communications strategies and planning, PR and editorial services.
To date we have commissioned and produced their annual review, membership magazine, Friends leaflet, legacy leaflet, promotional programme leaflet, gained media coverage for the 75th anniversary and developed their social media reach and impact. We have lead a brand refresh to integrate their campaigning and community engagement work.
Infrastructure and membership
Bassac (now Locality)
Including writing the three year strategy, a publication on voice and advocacy, Calling for Change, and editing a membership impact report Thriving Under Pressure.
Community Development Foundation
Interim communications consultancy, branding guidelines, communications strategy writing and publications.
Including working with Resources for Change to write Funding Communities - Adding Value: Community development approaches to grant giving.
Institute for Voluntary Action Research
Editing academic research reports to produce a publication on grassroots bridge building activities Bridging community divides.
Lambeth Voluntary Action Council
Website development training for grassroots groups and case study research report into the impact of voluntary community groups.
Advice and relationship organisations
Vision, values and marketing planning facilitated session as part of our work as Media Trust advisors.
One Plus One
Advocacy publication for MPs and decision makers distributed at party political conferences.
Editorial services including writing and editing the Help pages for benefits advisors, writing the first website guidance for people seeking benefits. Recently wrote the bedroom tax micro-site.
Desk research with colleagues from Oasis Media to identify markets for bereavement support resource for children.
Board facilitation and online survey to identify new marketing opportunities for psychotherapy education and services charity.
Editorial services including recommendations on how to achieve Plain English kite mark.
Health and disability
Worked with colleagues from Oasis Media to write a new website, regular supporters' newsletters and the 2005 annual report.
"You have always been
responsive and innovative in meeting our needs. You coordinated a new
website, as well as producing our newsletter and annual review. Each of
these has communicated our message clearly and accurately and been
widely praised." Sam Brier, former CEO, Kids
CLIC SargeantBespoke training session for London-based PR officer on clear and powerful media messages.
National Autistic SocietyA year-long communications evaluation following a major rebrand.
Including quantitative and qualitative research, questionnaires, focus groups, in-depth interviews with internal and external stakeholders. Recommendations aligned communications and branding outputs to the organisational strategy resulting in savings and greater clarity.
"As we implement the recommendations of the audit, our ‘customers’ gain from clearer, up-to-date, more relevant and accessible, and higher quality information. This is bringing efficiency savings to us and improving our reputation as an information provider." Kathryn Quinton, publications and brand manager, National Autistic Society
Tower HamletsEvaluation of Tower Hamlets' Healthy Boroughs communications programme, with associates Resources for Change.
Skills and training
Skills - Third Sector
We worked with colleagues from Oasis Media to set up all communications systems and outputs when Skills - Third Sector launched in 2008. Subsequently worked to build the organisational brand, external communications and social media.
"Red Pencil provided professional and constructive support services that were instrumental in enabling Skills - Third Sector to take a step forward in its external communications work. In particular there was a significant increase in our social media presence." Keith Mogford, CEO, Skills - Third Sector
Oversaw the event that launched apprenticeships to the third sector, brand development, brand guidelines, facilitation, website development and writing and editorial services.
Comprehensive communications audit across the organisation with internal and external stakeholders that resulted in a rebrand.
"Red Pencil provided an excellent service to RedR. They felt very much part of the team and I feel this ensured that the work they produced reflected the values of our organisation." Wendy Tabuteau, head of external relations, RedR
Communications audit to analyse internal
and external communications with stakeholders in the UK and overseas.
Social media campaign, and website advice and editing.
Donald Woods Foundation
Arts and environmental
The Reading Agency
Website development and writing, branding implementation, newsletters, editorial, digital strategy and social media. See current clients for more details.
PRS Members' Fund
Develop and write a new website to improve support and raise the charity's profile.
Sound and Music
Support to articulate vision and values as Sound and Music was formed from four merging organisations.
Editorial consultancy and planning for carbon reduction social enterprise.
Facilitation and consultancy, vision and values writing for environmental campaigning social enterprise
Media and publishers
Preferred suppliers for ITV's educational publications since 1996. During which time we produced more than 50 publications, websites and helplines.
Including 12 Books That Changed The World by Melvyn Bragg; Lads Army - a history of National Service; Human Zoo - 20th century thinking on social psychology; and VSO Making a Difference; and the history of adoption Love Child.
"The 12 Books That Changed The World publication is a tremendously high class piece of work. Of it's kind, I have rarely, if ever, seen better. It is certainly a pleasure to read and look at." Melvyn Bragg, writer and broadcaster
Lifetime Careers and UCAS
Red Pencil founding director, Natasha, is author of Student Life A Survival Guide, published in four editions, latterly endorsed by UCAS.
Commissions from Granada for publications to support TV programme have included Fighting for Danny: advice for parents of children with Down's syndrome; The 50s and 60s in Colour; Building the Dream - a guide to building your own home; The Adventure of English - development of English language, Infested and When Someone Dies.
"I really enjoyed reading the Infested and When Someone Dies publications - you did a terrific job - especially the information for people suffering bereavement which was very sensitively written." Dianne Nelmes, commissioning editor
Author Sue Elliott
Wrote the practical guidance for adopted people for both editions of this title.
Streatham & Clapham High
Wrote the marketing brochure for this local estate agency to promote sale and lettings. Worked with Straight Up Marketing to audit, scope and brief a new website to improve the online presence and automated transactions.
East Dulwich SNUB
Website analysis and marketing advice to local green social enterprise running education projects in schools and the community. Part of our work as advisors to the Media Trust.
Pro Medical Solutions
Wrote marketing materials and new website for local agency providing emergency and short-term medical staff.
who we are
Natasha Roe (MSc, MInstF Dip)
Alec Leggat (MA)
Alec has held sole and senior fundraising positions in the sector over the last 14 years, raising million of pounds.
He uses his strategic experience and insight to advise non-profit organisations on how to develop mixed fundraising approaches or to fundraise for specific areas of work. His work is based on aligning organisations' visions and values to donors' interests - thereby bringing the donor closer to the cause.